DOOM
& Akomplice
Details
One of my most intriguing projects. The contents of the box remained a mystery, mirroring DOOM’s enigmatic persona. Available for purchase only during a single 24-hour window, the crate came nailed shut with laser-inscribed AK/DOOM logos on the lid and included a custom-designed steel crowbar for prying it open. Inside, the box revealed a treasure map leading to an actual buried prize, an unreleased Ghostface Killah and DOOM song on a cassette tape, along with a t-shirt, spyglass, compass, pocket watch, and postcard.
Services
Creative Director
Designer
Year
2011, 2015
Credits
Creative Direction
Michael McCarney
Campaign Director
Patrick McCarney
Patrick Liberty
Design
Michael McCarney








