DOOM

& Akomplice

Details

One of my most intriguing projects. The contents of the box remained a mystery, mirroring DOOM’s enigmatic persona. Available for purchase only during a single 24-hour window, the crate came nailed shut with laser-inscribed AK/DOOM logos on the lid and included a custom-designed steel crowbar for prying it open. Inside, the box revealed a treasure map leading to an actual buried prize, an unreleased Ghostface Killah and DOOM song on a cassette tape, along with a t-shirt, spyglass, compass, pocket watch, and postcard.

Services

Creative Director

Designer

Year

2011, 2015

Credits

Creative Direction

Michael McCarney

Campaign Director

Patrick McCarney

Patrick Liberty

Design

Michael McCarney

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