FILA

With a small team, I led the creative vision for the apparel and footwear collection, contributing to key graphic design elements that defined the overall aesthetic. I then took charge of the creative direction for the campaign, ensuring that the collection’s identity was captured authentically. The campaign was shot in New York City, where we utilized the city's vibrant energy to bring the collection to life, blending urban culture with the essence of the products. The result was a cohesive narrative that resonated with the brand’s target audience, visually representing both the lifestyle and craftsmanship behind the collection.