My process is grounded in connection, compassion, and commitment to my projects' success and my essential values. I believe that strategic creative partnerships are transformative - I work with businesses from numerous industries to help them tell their stories, cultivate cultural impact, and build distinctive brands and products.

Services

Leadership

Creative Direction

Product Design

Branding

Photo / Video

Inspiration

My creative process is grounded in a thorough and selective approach, diving deep into the project's core, current market trends, and the psychology of the audience. By combining both data-driven and narrative research methods, I go beyond just gathering information, uncovering valuable insights that spark innovation and shape strategic direction.

Exploration

At this stage, I let our creativity run free, merging art and technology to explore new, uncharted territory. My creative team thrives on pushing limits, using a mix of cutting-edge tools and proven techniques to bring bold ideas to life. It's a fearless pursuit of innovation, where no idea is off-limits, and every possibility is explored.

Finalization

My handcrafted concepts are perfected to the highest standards, capturing the essence of custom luxury. In this crucial phase, I obsess over every detail, ensuring each element is carefully examined and fine-tuned. I'm relentless in my pursuit of excellence, constantly refining the designs, narratives, and strategies to achieve an unparalleled level of precision and sophistication.

selected PROJECTS

Nike

United Nations

Umbro

Akomplice

Nowness

FILA

RIDE Snowboards

Asics

our CREATIVE PROCESS

01. Connect

02. Inspiration

03. Experimentation

My bedrock is integrity, it steers all my actions and decisions. It surpasses mere adherence to ethical codes; it encapsulates forthrightness, sincerity, and candor towards my clientele. In a sector where trust is pivotal, I pledge to uphold unimpeachable integrity. Whether it involves being punctual in meeting deadlines, providing candid feedback, or safeguarding the originality of my creative endeavors, integrity is the prism I use to gauge the triumphs.

Emphasizing humans above merchandise. I comprehend that at the heart of every initiative, promotion, or digital interaction lies the intention to interact profoundly with people. My tactics and blueprints are fashioned with the ultimate user in mind, guaranteeing that I'm not merely satisfying necessities but also influencing emotions and propelling initiatives.

My creative apparatus is fueled by a desire for innovative solutions and disruptive concepts. I hold a strong conviction that superior outcomes arise from a tapestry of varied viewpoints, abilities, and backgrounds. I foster an environment of teamwork within my teams, ensuring every opinion is acknowledged and collective efforts are applauded.

01. Connect

02. Inspiration

03. Experimentation

01. Connect

02. Inspiration

03. Experimentation

First, we focus on connecting with ourselves, taking the time to balance our bodies, minds, and emotions. By finding our own rhythm, we create a foundation for bringing harmony to our projects. We achieve this balance through practices such as breathing exercises, yoga, meditation, and walking.

After connecting with ourselves, inspiration flows more easily and with greater clarity. We believe that authentic inspiration is crucial to the success of any project. Once inspiration is found, it naturally leads to group brainstorming and the refinement of ideas.

Once we've found clear direction and inspiration, we focus on the concept of "playing in the sandbox." This is where we experiment until we’re satisfied with several potential paths. From there, we test these ideas, refine the chosen direction, and fine-tune the work before presenting it for client review.

01. Connect

02. Inspiration

03. Experimentation

By the numbers

Projects

Ideas brought to market

AVERAGE TEAM SIZE

YEARS Doing Creative

contact

+1 970 274 8888

Michaeljmccarney@gmail.com