Mike Tyson

I served as the creative director for both the marketing artwork and the apparel and accessories collection for Mike Tyson. My role encompassed overseeing every aspect of the project, from conceptualization to execution. I led a talented team of four, guiding the creative vision and ensuring seamless coordination between design, production, and marketing. A key part of the project was organizing and directing a photoshoot with Tyson, which was pivotal in bringing the collection's narrative to life. This campaign not only highlighted Tyson's larger-than-life persona but also brought a fresh energy to his brand, blending his legacy with contemporary design. The end result was a successful collection that resonated with both his fans and the fashion community.