Joey Bada$$ + J Dilla

I led a team of three as the creative director to develop a product collection for Joey Bada$$, J Dilla, and Akomplice. This special project featured an exclusive, unreleased beat by the legendary J Dilla, which was paired with a brand-new verse from Joey Bada$$. The track was pressed on a limited-edition 45 RPM vinyl, making it a rare collector’s item. The collection also included a unique range of apparel and newsprint items, each designed with special attention to detail, reflecting the spirit of the collaboration. All proceeds from the collection went towards a meaningful cause: funding the construction of music studios at both Joey Bada$$’s and J Dilla’s alma maters, providing students with the tools and space to nurture their creativity. This project not only celebrated the legacy of two iconic artists but also gave back to the communities that helped shape them.