FILA
Yucatan
Details
Together with FILA and my own small team at Akomplice, I creative directed the vision for the apparel and footwear collection, contributing to some of the graphic design work as well. I also led the creative direction for the photo campaign, which was shot in Mexico's Yucatan.
Services
Creative Direction
Design
Year
2024
At VitaNova, every innovation is driven by a deep understanding of the evolving needs of patients and the healthcare landscape. By combining state-of-the-art technology with compassionate follow-up care, VitaNova ensures that individuals receive the support they need at every step of their wellness journey.
Credits
Creative Direction
Michael McCarney
Patrick Liberty
Design
Michael McCarney
Photography
Pol Rodriguez
