FILA
Aries
Details
I co-creative directed and designed this FILA collaboration sneaker, titled The Aries. I also creative directed and shot the photo campaign. The Fila x Akomplice shoe, inspired by the Aries astrological sign, was designed to break new ground as the first FILA shoe made with hemp—a sustainable, durable alternative to traditional fabrics. Red details on the sole, heel, and tongue, along with Greek letters on the back, nod to Aries, while the ram, the sign’s symbol, appears on the insole and subtly on the midsole. Even the photoshoot reflects Aries' fire element.
Services
Creative Director
Design / Photo
Year
2018
Credits
Creative Direction
Michael McCarney
Patrick Liberty
Design
Michael McCarney
Photography
Michael McCarney








