FILA

Aries

Details

I co-creative directed and designed this FILA collaboration sneaker, titled The Aries. I also creative directed and shot the photo campaign. The Fila x Akomplice shoe, inspired by the Aries astrological sign, was designed to break new ground as the first FILA shoe made with hemp—a sustainable, durable alternative to traditional fabrics. Red details on the sole, heel, and tongue, along with Greek letters on the back, nod to Aries, while the ram, the sign’s symbol, appears on the insole and subtly on the midsole. Even the photoshoot reflects Aries' fire element.

Services

Creative Director

Design / Photo

Year

2018

Credits

Creative Direction

Michael McCarney

Patrick Liberty

Design

Michael McCarney

Photography

Michael McCarney

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