RIDE Snowboards

X Akomplice

Details

I co-led the creative direction and design for the product collection between RIDE Snowboards and Akomplice. The snowboard graphics feature striking images of global monuments engulfed by glacial melt, superstorms, and rising sea levels, with additional visuals included in a limited apparel line. Beyond raising awareness, we took proactive steps to offset the entire carbon footprint of the collection. Alongside this message, we advocate for impactful actions: consuming less, choosing responsibly-made products (such as organic and recycled cotton), and divesting from banks that fund fossil fuels. A portion of proceeds will also support Colombia's Arhuaco tribe, who are dedicated environmental stewards and advocates for climate protection.

Services

Creative Direction

Graphic Design

Year

2022

Credits

Creative Direction

Michael McCarney
Patrick Liberty

Photography

Blake Peterson

Graphic Design

Michael McCarney

Joao Reiser

Create a free website with Framer, the website builder loved by startups, designers and agencies.