UMBRO

I co-led the creative direction and graphic design for the Umbro x Akomplice collection and campaign, inspired by the theme "Perception manifests reality." We used clothing as a canvas to explore this concept, with each word and garment symbolizing a choice—fear vs. love, control vs. trust, hate vs. compassion, greed vs. gratitude. Our aim was to remind people of the power of perception and the potential for transformative change. Drawing from human psychology, we examined the forces that shape how we manifest our realities daily. This collection became wearable contemporary art, sparking conversation between those who wear it and those who observe. The campaign was shot in downtown Manhattan.