Potent Kitchen
Brand Identity
Details
I served as the brand and creative director for Potent Kitchen, a company dedicated to helping customers achieve homeostasis through the consumption of cannabis CBD. I led a team to craft the company’s visual identity, ensuring it resonated with the brand’s mission. In addition, I directed all photo campaigns, web design, and marketing strategies, creating a cohesive and compelling brand presence.
Services
Creative Direction
Brand Management
Year
2023
Credits
Creative Direction
Michael McCarney
Brand Direction
Michael McCarney
Design / Photo
Michael McCarney
Margot Masinter
Joao Reiser
Shawn McCarney







