Fred Segal

I served as the creative director and designer for this collaboration between Fred Segal and Akomplice. The project included a custom product pack presented in a branded paint can, along with an initiative to paint roads and rooftops lighter colors to combat climate change. This effort was inspired by former U.S. Secretary of Energy Steven Chu’s statement: “Making roads and roofs a paler color could have the equivalent effect of taking every car in the world off the road for 11 years.” We celebrated and promoted the initiative with an event and dedicated display at Fred Segal’s Santa Monica location.