Pleasures

I project managed the Triple 5 Soul side of this collaboration. The creative team drew inspiration from the collaboration’s fusion of Triple 5 Soul’s NYC streetwear roots and PLEASURES’ internet-culture-driven style. The capsule combines both brands' aesthetics with a utilitarian edge. A standout piece is the Triple Modular Jacket, which doubles as a backpack and can be reconfigured into a vest with removable hood and sleeves. Pulling from the Triple 5 Soul archives, the team referenced Y2K technical gear and iconic logo and hoodie designs. The release includes 10 SKUs, featuring the 555 Applique Zip-Up Hoodie, 53X Inside Out Hoodie and Sweatpants, Triple Modular Jacket, Biz Card T-Shirt and Hat, Soul Snapback, Five 5 V T-Shirt in cream and black, and Soul Nylon Active Pant.