FILA

In addition to designing the shoes I also creative directed both the campaign for the FILA x Akomplice collaboration. I crafted a narrative that highlighted the natural beauty and energy of the Riviera Maya coastline. By blending FILA's classic iconography with Caribbean influences, I ensured the collection reflected both sport and lifestyle, capturing the essence of Tulum and Cenote Jardin Del Eden. The project emphasized sustainably sourced, USA-grown organic cotton pieces, while also creating urgency for the limited availability of the collection on Akomplice’s webstore.