
Dots.eco
Brand Identity
Details
I served as the creative director for the new visual identity for Dots.eco, shaping the brand’s mood and and overall feeling. This included working with a team of designers to create the majority of the graphics and imagery seen across their platform today. In addition to establishing the overall brand aesthetic, I also led the creation of an animated film that highlights the dangers of plastic on beaches, specifically focusing on its impact on hermit crabs.
VIEW THE FULL ANIMATION HERE
Services
Creative Direction
Design
Year
2023
Credits
Creative Direction
Michael McCarney
Joao Reiser
Design
Michael McCarney
Joao Reiser
Animation
Michael McCarney
Joao Reiser
Jonothan Wright







