Dots.eco

Brand Identity

Details

I served as the creative director for the new visual identity for Dots.eco, shaping the brand’s mood and and overall feeling. This included working with a team of designers to create the majority of the graphics and imagery seen across their platform today. In addition to establishing the overall brand aesthetic, I also led the creation of an animated film that highlights the dangers of plastic on beaches, specifically focusing on its impact on hermit crabs.

VIEW THE FULL ANIMATION HERE

Services

Creative Direction

Design

Year

2023

Credits

Creative Direction

Michael McCarney

Joao Reiser


Design

Michael McCarney

Joao Reiser


Animation

Michael McCarney

Joao Reiser

Jonothan Wright


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